When brainstorming concepts for the logo redesign for Big Think's podcast Think Again, we kept the target audience in mind: An educated, omni-curious younger audience - open-minded and interested in arts, creativity and scientific discovery. Big Think wanted to cover new territory with it's podcast - funkier, sometimes edgier, always less predictable territory. We also soaked up inspiration from the show's new musical theme specially designed for Think Again, with the task of channeling that personality into a visual logo. I was struck with the concept of the old snake game. It's a purposefully pixelated reminder to re-think how you've always done things, and when you are presented with Game Over, always search for that aha moment, and "Think Again!".